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13 Mar, 2020

Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors

Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors

Macau tourism numbers are up through 1st quarter of 2017, and that’s continued good news adhering to a slight bounce in visitor arrivals throughout the year that is previous.

Macau tourism is once again bustling, but the populous city is now less reliant on gambling, as tourist attractions like Wynn Palace’s SkyCab pull in new travelers.

China’s gambling zone that is friendly experiencing a comeback of sorts after President Xi Jinping initiated a corruption crusade in 2014 that targeted VIP touring organizations that had been catering towards the mainland’s wealthy. The government alleged that high rollers were using Macau and junket operators to go money out from the country’s heavily taxed control.

With tens of billions of bucks invested, casino companies had to quickly rethink their marketing strategies. Today, resorts are providing attractions that appeal to a wider demographic than merely China’s elite. And therefore far, it’s working.

The Macao national Tourist Office expects visitor arrivals to develop five percent in 2017, an increase that is substantial towards the 0.8 percent ‘upswing’ the city experienced in 2016.

Keys to Attraction

A study that is new a Macau University gaming researcher has identified nine crucial non-gaming facets which are enticing people to go the enclave, as well as perhaps moreover, keeping them coming straight back.

In a paper titled ‘Play, Shop, Eat, Drink, Continue reading “Macau Tourism Study Pinpoints Nine Key Non-Gaming Features That Attract Visitors”